The Numbers Every Verification Store Owner Should Track

It's easy to look only at money coming in. A few more numbers, checked once a week, tell you what's really going on and where to put your time.

1. Real profit

What customers paid minus your wholesale costs, payment fees, the monthly fee and commission. Revenue can grow while profit shrinks. Know the real number.

2. Margin on your top services

A handful of services make most of your sales. Check the margin on each. Wholesale prices move, so a service that earned well last month may barely break even now.

3. Repeat customers

Verification numbers are a repeat purchase by nature. If customers don't come back, something's off. Price, support, or codes not arriving on the services they need.

4. Refund rate per service

If one service gets refunded a lot, customers are having a bad time with it. Point them to countries that work better, or be upfront that it's hard right now.

5. Where customers come from

Use different promo codes per channel or ask new customers. After a month, you'll know which channels are worth your time.

6. Average deposit

A growing average deposit means customers trust you. Top up bonuses can help push it up.

Where to look

Your telly.cat store has a statistics page and a transaction history in the admin. Take five minutes a week, write the key numbers in a simple spreadsheet and compare with last week.

Act on it

Numbers are only useful if they change what you do. Raise prices where margins are thin, spend more time on channels that bring loyal customers, and fix whatever causes refunds and tickets.

Statistics are built into every telly.cat reseller store.

FAQ

What should a number store owner track weekly?

Real profit, margins on top services, repeat customers, refund rates and where customers come from.

Where can I see my store's numbers?

On the statistics page and transaction history in your store admin.