How to Set the Right Minimum Deposit on Your Number Store

The minimum deposit is a small setting with a big effect. It's the first amount a new customer has to trust you with. Get it wrong in either direction and it costs you.

Too high

A new visitor who only wants one number and sees a high minimum top up often just leaves. They don't know you yet and don't want to leave money on a store they might never use again.

Too low

Every payment has fees. Crypto network fees, gateway fees, sometimes a fixed fee per payment. On very small deposits, those fees can be a big part of the amount. It can also attract a lot of tiny test payments that create support work.

How to find the middle

1. Look at the price of your most popular numbers. The minimum should cover a few of them.
2. Check your gateway's fees and the network fees for the coins you accept. Make sure a minimum deposit still makes sense after those.
3. Look at competitors in your market. Being a bit lower than them makes you the easy choice to try.

Explain it

If crypto network fees make small deposits expensive for the customer, say so and suggest the cheapest network. Customers appreciate being told how to save money.

Balance never expires

If your terms say balance doesn't expire, mention it near the top up button. "Your balance stays in your account until you use it." It makes a slightly larger first deposit feel safe.

Combine with bonuses

A low minimum gets people to try you. A top up bonus on larger amounts gets them to deposit more next time. The two work well together.

Review it

Check your deposits every month. If many customers deposit exactly the minimum and never return, test a small change and see what happens.

Set your minimum deposit in the admin of your telly.cat reseller store.

FAQ

What is a good minimum deposit?

Enough to cover a few popular numbers after payment fees, and ideally a little lower than competitors.

Why not set a very low minimum deposit?

Payment and network fees can eat a big share of tiny deposits.